The strategy to make Google AdWords work best for you is an all-win strategy. It's a win for you because you can generate revenue from your website. It's a win for your visitors because you are serving them easy links to providers of relevant products or services. It's also a win for Google advertisers because the high-quality, focused contents of your web pages bring in targeted customers.

Stay within bounds of the Google AdSense program terms and policies. Any method to generate invalid clicks may cause Google to eliminate you.

You need to build a focused website with high-quality, high-value contents. To help you concentrate your effort in doing this, Mergemill with its free web templates can take care of generating your web pages.

Build a strong theme into your website. Put the AdSense code on web pages that provide real information, including those with contents not directly leading to commercial products or services. Build some pages with excellent content consistent with the theme of your site to target high-value keywords. Even if you do not rank well on those competitive keywords, traffic may come to your site through your low-value high-ranking keywords. If you provide good navigation and visible links to those high-value pages, your visitors may explore and reach those pages.

Your web pages need to please your visitors with real, valuable content, and be written in a way that makes them easy for search engines to understand and index. Google can do an excellent job of sorting out what your pages are about, but it is really to your own advantage to focus on building good text content.

Mergemill web templates are built with a structure that works well with search engines. They also make it easy to work with your content text. Give them a try. They come free with Mergemill.

Basically, you decide on a few search terms for each web page, and write highly focused content text to target them, i.e. to achieve top rankings at search engine results for those phrases.

To pick the right search terms to target, first you list out the phrases relevant to the content of your web page. Google the terms and quickly look through the first 10 results. If your web page deliver similar information as those 10, it is a relevant page for the search term. If not, you need to rewrite your content or target another term.

On the search results page, note also the number of competing pages . This gives you an idea of how tough or easy it is for you to achieve top ranking there. If you have a new or low-PageRank (*) site, and your target search term is highly competitive (with millions of web pages fighting for attention), build some related web pages targeting less competitive, more specific and highly relevant search phrases. Since it is unlikely for a low-PageRank page to rank well for hotly competitive terms, you at least make it possible for targeted visitors to come to your high-ranking pages, and navigate to the related low-ranking pages containing high-value contents.

One more thing you must note on the search results page is the presence of AdWord links you wish to see on your web page. You will not know, before Google pays you, the value of a search term compared with others. You can however find out their relative values at pay-per-click (PPC) search sites like Overture or FindWhat.

Simply put, target the high-value search terms that give you good rankings -- top three if possible, at least within first ten, and forget it beyond top twenty. If not, build high-ranking related pages with easy links to your high-value, low-ranking pages.